Twenty winters on this mountain. Ten of them teaching.
20Winters on Borovets
10Seasons teaching
I'm Georgi. EPIC is the school I wish someone had run when I was the nervous kid at the lift.


Georgi
Founder & head instructor
Martinovi Baraki lift line, Borovets
Borovets isn't a destination for me. It's the walk home.
Age
5
First skis
15
First snowboard
16
Teaching friends
20
Teaching for a living
I learned on a pair of borrowed skis two sizes too long, on the lower slopes of Martinovi Baraki. I stand at the same lift line every morning now.
I never moved away. Twenty years on, every season since, the lifts have opened on the same December morning and I've been at the base of Martinovi Baraki when they did. Ten winters teaching. Different boots.
“Just commit.”
EPIC started because I still remember every detail of that first lesson: the "just commit," the day of falling, the quiet decision on the chairlift home that maybe skiing wasn't for me. I built the school I needed back then. So nobody walks away from us with that ride home.

A correction after every run.
You make a run. We watch what your body did, not what you think it did. The drill you do next is chosen for the turn you just blew, the foot you don't trust, the half-second the old habit creeps back in.
Then another run. Then another correction. By the third lap of the morning, the rider who started the day is a different one.
- Riders per group
- 1–10
- Ages we coach
- 4+
The moment I'm watching for.
Every lesson has it. It's not the first turn, which is still all conscious effort and thinking about the drill. It's the third or the fourth, the one where the rider stops running through the checklist in their head and just skis. The face changes. The shoulders drop an inch. The next turn happens before they decide to make it.
That's the moment I'm on the slope for. Everything before it is setup. Everything after it is yours to keep.

Things people ask
Before they book.
If yours isn't here, write to us. We reply fast.

Show up nervous. Ride down grinning.
Tell us your level and your dates. We reply within 24 hours.
